If 70% of women in the US are a clothing size 14, why it is so hard to find quality plus clothing that doesn’t break the bank? For my Senior Capstone Project, I created a fully integrated marketing plan that:
1) Promotes ZARA’s first size-inclusive swimwear collection
2) Increases brand awareness & brand affinity within the plus community
3) Redefines the brand reputation
To explore the final media deck, click the link to the left. Of course, a 25-page paper also accompanied this project, but there’s no fun in showing that off :)